Tarte Cosmetics is an American cosmetics company headquartered in New York City. Tarte is a cruelty-free makeup brand. They do not test on animals or sell products where animal testing is legal. Tarte is certified by PETA. Tarte is not 100% vegan, but some of its products contain only vegan ingredients.

Who owns Tarte Cosmetics?

Tarte Cosmetics does not use parabens, mineral oil, synthetic fragrances, or gluten in its products. Parabens are excluded because they are known to disrupt hormones. Mineral oil is also not included because it clogs pores and can be contaminated with toxins.

Tarte’s founder and CEO Maureen Kelly created the brand over 20 years ago, with a mission to launch a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Now, Tarte is Tarte is a pioneer of “high-performance naturals” and one of the fastest-growing cosmetic companies in the U.S. In March 2014, a 93.5 percent stake in Tarte Cosmetics was acquired for $135 million by Japanese company Kosé Corporation, which wanted to expand into North America.